FOI documents for Social Protection ‘cheats us all’ campaign

Below is the full FOI release in relation to Ken’s story in TheJournal.

CONCERNS WERE RAISED in the Department of Social Protection over calling people “cheats” as part of the controversial advertising campaign on social welfare launched by Taoiseach Leo Varadkar while he was Minister for Social Protection.

The ‘Welfare Cheats Cheat Us All’ campaign was launched in April and caused considerable debate over highlighting welfare fraud so prominently and for asking people to anonymously report their neighbours.
Internal departmental emails obtained by TheJournal.ie reveal that with just weeks to go, the department considered changing the campaign title to something a little less forceful.

Read the 465 page document here:

Leave a Reply

Your email address will not be published. Required fields are marked *