A FRESH set of guidelines for what broadcasters can and can’t do during a referendum campaign was needed to provide “greater certainty” over what’s allowed in the run-up to the vote to repeal the Eighth Amendment.
Internal records from the Broadcasting Authority said that with four separate votes to come over the next two years, a clearer set of rules was urgently needed with some people up to now having a “weak or incorrect” understanding of what is allowed.
They explain how there was confusion over “artificial balance” governing how much airtime each side should get and how broadcasters could be encouraged to focus on “issues” rather than purely adversarial debates.
The new guidelines also clarified that broadcasters did not need to axe prominent campaign figures if they were appearing in programmes totally unrelated to a referendum.
Late last year, Minister Katherine Zappone was dropped from TV3 cooking show The Restaurant because the station feared complaints if they broadcast the episode in which she featured during a referendum campaign.